Portfolio
K-BeautyAmazon Japan / Qoo10·9 months

Skincare Brand Enters the Japan Market

320%revenue growth
BACKGROUND

Project background

A Korean skincare brand wanted to enter the Japan market in earnest, riding the strong K-beauty wave. Japan has high quality standards and consumers are highly review-sensitive, so a thorough localization strategy was essential.

CHALLENGES

Challenges

  • Compliance with Japan's pharmaceutical & cosmetic regulations and ingredient labeling
  • Earning trust with quality-discerning Japanese consumers
  • Operating Amazon Japan and Qoo10 simultaneously
APPROACH

ARC Group's approach

01Step 1

Regulatory compliance & localization

Completed ingredient labeling and package design compliant with Japan's pharmaceutical/cosmetic law. Fully localized product detail pages with native Japanese copywriters.

02Step 2

Japanese beauty influencer partnerships

Partnered with 15 Japanese beauty influencers active on @cosme, YouTube, and Instagram.

03Step 3

Dual-platform optimization

Ran Amazon Japan and Qoo10 in parallel, deploying promotions tailored to each platform's characteristics.

RESULTS

Key results

$55K

Monthly revenue

320%

Revenue growth

9 mo

Time to target

4.7★

Average review score

15

Influencer partnerships

TOOLS & SERVICES

Tools & services used

Amazon JapanQoo10@cosmeInstagramYouTubeJapan local logistics
TAGS

Project tags

Amazon JPQoo10Japan localizationInfluencers

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