Korean Home Goods Brand Enters Southeast Asia

410%revenue growth

$45K monthly revenue

BACKGROUND

Project background

A Korean living and home decor brand wanted to enter the rapidly growing Southeast Asian ecommerce market. Local demand for K-lifestyle was strong, but understanding of regional market dynamics and logistics infrastructure was limited.

CHALLENGES

Challenges

Simultaneous launch across 6 Southeast Asian countries
A pricing strategy aligned with local consumer price sensitivity
High logistics costs and the need for shorter delivery windows

APPROACH

ARC Group's approach

01Step 1

Local market analysis & marketplace launch

Listed on Shopee and Lazada simultaneously. Used per-country popular-category analysis to set market entry priorities.

02Step 2

Influencer marketing & live commerce

Partnered with influencers in Thailand, Vietnam, and Indonesia for product reviews and unboxing content.

03Step 3

Singapore logistics hub & delivery optimization

Set up a Singapore logistics hub enabling 3–5 day delivery across Southeast Asia.

RESULTS

Key results

$45K

Monthly revenue

410%

Revenue growth

6 mo

Time to target

6 countries

Simultaneous markets

30%

Logistics cost saved

TOOLS & SERVICES

Tools & services used

ShopeeLazadaShopee LiveSingapore logistics centerLocal influencers

Project tags

ShopeeLazadaInfluencersSoutheast Asia

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Korean Home Goods Brand Enters Southeast Asia | ARC GROUP